Write an 800 – 1,050-word paper focusing on your work company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization. What are the specific key environmental forces that created an opportunity for the company you selected? Have there been changes in the purchasing patterns of your organization’s, or the company you selected’s target market in recent years? What are they? Conduct an environmental scan for the topic company you selected to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence the company’s marketing efforts and product offering in the future. What differentiation strategy should the company undertake to encourage their target market to choose them over other competitors? What are examples of the lessons that can be learned from the Geek Squad case study?

Read The Geek Squad Case Study on pages 88-89 of chapter 3 in our text.  Keep both the video and reading in mind as you write your paper as you will reflect on them at the end of the assignment.

 

Write an 800 – 1,050-word paper focusing on your work company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.

  • What are the specific key environmental forces that created an opportunity for the company you selected?
  • Have there been changes in the purchasing patterns of your organization’s, or the company you selected’s target market in recent years?  What are they?
  • Conduct an environmental scan for the topic company you selected to identify key trends.  For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence the company’s marketing efforts and product offering in the future.
  • What differentiation strategy should the company undertake to encourage their target market to choose them over other competitors?
  • What are examples of the lessons that can be learned from the Geek Squad case study?

Include at least three references, at least one of which must come from the University Library and include at least three APA compliant in text citations demonstrating your research.

Format your paper consistent with APA guidelines.  Remember that APA requires both an introduction and conclusion and does not permit the use of first person perspective such as me, I, mine, etc.

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