When considering to buy or use a product or service, what should you look for when determining whether an advertisement is telling you the “Whole Story”?

Question descriptionWrite an in depth summary/review of chapters one by answering the following questions for the chapter as complete as possible, your opinion does matter.

Chapter One Questions – minimum 1.5 pages

1)  What is the meaning of Health and Disease?

2)  How much is spent annually on Health Care in the United States?

3)  What do the terms “Orthodox Medicine” and “CAM” refer to?

4)  How do Orthodox Medicine and Alternative Medicine differ?

5)  Why do people seek “Alternative” care?

Write an in depth summary/review of chapters three by answering the following questions for the chapter as complete as possible, your opinion does matter.

Chapter Three Questions – minimum 1.5 pages

1)  What was the purpose of the Sherley Ammendment and the Pure Food and

Drug Act from a consumer point of view?

2)  Why is “Behavior Marketing” both important and effective in advertising?

3)  Describe four common marketing approaches used in advertising.

4)  Describe the stages or process a consumer goes through when deciding to purchase a product or not?

5)  When considering to buy or use a product or service, what should you look for when determining whether an advertisement is telling you the “Whole Story”?

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