I need support with this Asian Studies question so I can learn better. Write a review of the reading Marcus and Chen Inside Outside Chinatown Requirements: 250+ | .doc fileATTACHMENTSmarcus_and_chen_inside_outside_chinatown.pdf
What is market segmentation?
1. (a)What is market segmentation?
(b)Discuss the macro segmentation variables used to segment industrial markets.
(c)How are potential segments evaluated?
2. (a)What criteria do organizations use to select suppliers?
(b)Discuss the various methods used to evaluate supplier performance.
3. (a)What is a buying center?
(b)Critically discuss the different roles that members of the buying center play.
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