What, historically, has been Apple’s competitive advantage?

marketing case (Apple Company)

3 pages, SINGLE spaced, 12 font size, time new roman


  1. What, historically, has been Apple’s competitive advantage?
  2. Analyze the personal computer industry using Porter’s 5-force model. Why did Apple struggle historically in PCs?
  3. How sustainable is Apple’s competitive position in PC?


Case attached below




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