What are the key components to developing a written plan for a focus group

Week 4 Discussion

Respond to these questions in about 150-250 words (per question) using the reference provided.

  1. Discuss some of the critiques that tend to be directed at focus groups.
  2. What are the key components to developing a written plan for a focus group?
  3. What do you think are the most important qualities of a good questioning route?
  4. What are the most effective strategies for finding participants?
  5. When do you think it would be appropriate to uses a moderating team?

 

Reference:

Chapters 1-5 (pp. 1-111) in Krueger, R.A., & Casey, M.A. (2009). Focus groups (4th ed.)

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