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What are the chief elements of Chipotle’s strategy?
Read Case # 5 (in your textbook), “Chipotle Mexican Grill in 2013: can it hit a second home run?” and Perform the following analysis:
- What are the chief elements of Chipotle’s strategy?
- Perform a SWOT analysis for Chipotle. What does this analysis reveal about Chipotle’s situation and future prospect?
- What is your assessment of the company’s financial performance during 2007-2012 based on the data in Exhibit 1?
- What are the major issues that Chipotle faces? What are your recommendations to its top management?