Skilled communicators are highly strategic and organized in their approach. Discuss

Strategic and clear communication is critical to advancing your goals, ideas, and career. Contrary to popular belief, effective communication is a learned behavior one can improve at any point in life. Skilled communicators are highly strategic and organized in their approach. They keep their desired outcomes in mind, use situation-appropriate communication styles, understand their audiences, and develop targeted messages.

For this assignment, you will identify a topic that you would like to elicit buy-in from leadership, colleagues, clients, or other professional entities. You will then develop a strategic communication plan to assess and to guide your communication approach. Lastly, you will utilize your communication plan to draft a persuasive email that informs and requests attendance to a formal presentation on your topic. Keep in mind, assignment 1 and 2 are linked. You will deliver a professional presentation in week 7 based on this assignment and your strategic communication plan.

Part 1: Identify your topic If you have a professional persuasive presentation pending, if you have delivered one you would like to improve, or if you have a presentation topic you want to deliver please consider using it for the course assignment. Historically, students have delivered their course presentations with great success. Below are topic suggestions:

• Do you deserve a raise? • Would you be a great fit for the new position that just opened?  • Do you see an amazing growth opportunity that you would like to investigate and/or lead a team in pursuing? • Does your project require additional funding or staff?  Part 2: Strategic Communication Plan: 1-3 pages (may be formally written, or in outline, or chart form) Next, assess your audience and your communication approach to develop a targeted communication strategy to achieve your communication objective. Consider the following questions to guide the development of your strategic communication plan, persuasive email, and professional presentation: • Define your desired outcome(s). • Assess your audience.  o Who will you be addressing? Who are the “key influencers”? o What do they know and expect? o What do they feel? o What will persuade them? (Apply both Munter and Cialdini) o Consider their possible DiSC styles and the impact of these styles. o What, if any, opposition do you expect and how will you address it? • Identify an appropriate communication style to use.

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