Select a product, one that would be a more significant household purchase (a big ticket item) than an everyday product. Describe the consumer buying process covered in module readings as it relates to this purchase

In this assignment, you will describe the consumer buying process of a significant purchase. Additionally, using different models of basketball shoes, you will identify target markets. You will breakdown the marketing mix (Product, Price, Place, Promotion) for each segment, identifying each element including pricing strategies and tactics. INSTRUCTIONS 1. Select a product, one that would be a more significant household purchase (a big ticket item) than an everyday product. Describe the consumer buying process covered in module readings as it relates to this purchase. 2. Using a table, as the sample in the assignment instructions in Module 4 Content shows , fill in the table to demonstrate how basketball shoe models are marketed to different target market segments, including how the marketing strategies (price, place, and promotion) are tailored to reach that segment. 3. Include a paragraph summary explaining how the marketing mix differs for each segment in the chart. NOTE: Market segments break down a larger market into smaller, more homogenous groups using demographic (age, gender, education, income), geographic, psychographic (consumer based interests or activities), and behavioral (usage, buying habits) characteristics. The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are “most likely” to purchase your offering. Market Segment Product Pricing (Strategies and Tactics) Place Promotion Notes Air Jordan Trophy Room 23 Nike Kobe A.D. Adidas Originals Pro Model Boy’s S Sport by Sketchers Lapse Athletic Shoes 4. Be sure to: 1. Use the Assignment 4 Word Document Table Template to help you complete this assignment. 2. Incorporate in-text citations and correctly formatted reference(s), to properly document your resources. Relate to Module 4 Course Readings. 3. Use proper grammar, spelling, and formatting. 4. See Assignment Rubric under Tools on the Navigation Bar for Assessment information. 5. Submit this assignment in the Module 4 Assignment Dropbox as a .doc, .docx, .pdf or .rtf fi

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