What are the most significant sources of competition for this company?
What are the significant industry trends that could impact your company?
Provide a brief synopsis of the overall market and key segments.
Discussion is about the company / product / service for which you will be creating a business plan. The Kellogg’s case study is meant to be mental lubricant. Please introduce YOUR company / product and briefly describe what it does, then address the discussion prompts. For all discussions please keep in mind the following:
Discussion boards can be casual in tone but you need to cite at least one source for each topic/week using APA formatting, headings/subheadings.
While discussions are casual, make sure you write at the graduate level, exploring and thoroughly addressing each part of the discussion prompt.
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