I need support with this Asian Studies question so I can learn better. Write a review of the reading Marcus and Chen Inside Outside Chinatown Requirements: 250+ | .doc fileATTACHMENTSmarcus_and_chen_inside_outside_chinatown.pdf
Netflix: The consumer
Netflix (The United Kingdom)
The Consumer: Insight into consumer behaviour, dynamics, and consumption patterns of defined consumer segments linked to the chosen product/service. This will be driven by an application of relevant underpinning academic theories as evidence.
You have to do STP (Segmentation, Targeting, Positioning) also.