Maritime management – Southampton Port (ABP)

Question

The operators of Southampton Port (ABP) currently are running out of space for vehicles and containers. They are planning to utilise an area that is currently a military port on the west bank of the river.
This area has rail and road access and depth of water of 15 metres alongside. The military will move out imminently and the port will become available for a new tenant. The port wishes to move either the vehicle terminal across or build another container terminal.
Realistically explain how ABP are influenced by the external environment in which they wish to operate. Give relevant examples of applicable external environments.
Also examine ABP’s CSR policy and include relevant parts within your answer.
Maximum words 2500

GUIDELINES
Do not limit your answers to the key concepts given in the questions, think as an operator and what affects the port and/or ship. If it is a new container terminal think of all the external factors that could cause concern. If it is the vehicle terminal again think of restrictions.
Look up and investigate the size of vessels currently used and the facilities they will require.
Be practical. Look up the site of the question for extra marks.
Harvard system of referencing is mandatory.
Inclusion of irrelevant data or not answering the question will be a disadvantage
Marks will be awarded for Structure, Style, Presentation and Source referencing.
SO basically you need to go to ABP website to check everything about the ships and all other things.
how external environment affect ABP (SPECTACLES)
include diagrams, graphs, pictures etc.
the cooperate social responsibility has to be embedded with the new answer, talk about both vehicles and containers, and choose either the vehicle terminal across or build another container terminal.
Good synthesis, strong thought of argument, evidence of wide knowledge, originality.

Recommended reading
Lloyds List
Fairplay International
TradeWinds
Essentials of Management 5th Edition McGraw-Hill – Harold Koontz
Or any recent management book or journals.
Corporate Social Responsibility articles
DEAR WRITER YOU CAN USE MORE THAN 10 REFERENCES. THANKS IF YOU NEED TO ASK ANY QUESTION YOU CAN MESSAGE ME. PLEASE DON’T FORGET ITS A REAL LIFE SITUATION AND YOUR ANSWER MUST BE REALISTIC. THANKS

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