In what ways do the internal resources of Tata Starbucks give the company competitive advantages in its industry and why?

Question descriptionTo prepare for this Discussion, read this week’s case study (i.e., “Tata Starbucks: How to Brew a Sustainable Blend for India”) and other scholarly resources of your choosing.

BY DAY 3

Post an analysis of how you would use Porter’s five competitive forces to leverage IT resources for Tata Starbucks to increase its competitive advantage. In your analysis, be sure to answer the following questions:

  • What are Porter’s competitive forces within the industry environment and how might they affect Tata Starbucks’s strategy?
  • In what ways do the internal resources of Tata Starbucks give the company competitive advantages in its industry and why?
  • When comparing and contrasting cost leadership and differentiation, which one—cost leadership or differentiation—is Tata Starbucks’s strength?
  • How might Tata Starbucks leverage management information systems?

Be sure to support your work with a minimum of two specific citations from this week’s Learning Resources and one or more additional scholarly sources.

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