In the role of marketing director for a company that plans to expand into international markets, determine how you would evaluate marketing plans to launch a newly developed environmentally friendly minicar.

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Week 4 Discussion 2

“International Marketing Planning” Please respond to the following:

  • In the role of marketing director for a company that plans to expand into international markets, determine how you would evaluate marketing plans to launch a newly developed environmentally friendly minicar.
  • When it comes to developing a marketing plan for an export / import business, assess the two most important factors to consider and state a rationale for your response.
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