identify the target market(s) thoroughly. Within your explanation, discuss why the identification of a target market is of the utmost importance to a company.

Question description

Target Market Begin by discussing segmentation of the market based upon demographic, behavioral, geographic, and psychographic criteria. Apply these criteria to your company, explaining their importance to the company. This analysis will enable you to

BBA 3201, Principles of Marketing 3

identify the target market(s) thoroughly. Within your explanation, discuss why the identification of a target market is of the utmost importance to a company.

SWOT Analysis Perform a SWOT analysis for your company remembering that the strengths and weaknesses are internal and the opportunities and threats are external. Set this up using a table and/or bullet points with clear explanation following the chart.

Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (This week consider using Target Market and SWOT Analysis).

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