Identify the cues, or stimuli, used in the ads to direct consumer behavior.

Question description

Watch the following ads:

https://www.youtube.com/watch?v=frD1AbsNdQk

https://www.youtube.com/watch?v=5zWB4dLYChM

https://www.youtube.com/watch?v=ztpgEy3bCZA

Discuss the advertising techniques implemented in each to help teach, to inform and to persuade consumers. Which do you feel is the most effective form of advertising and why? Identify the cues, or stimuli, used in the ads to direct consumer behavior. What responses do you think these brands are looking for from their viewers? How well was the three-hit theory implemented in these ads? Discuss your overall thoughts on brand positioning in these ads.

Please remember to respond to the postings of at least two fellow classmates.

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