Assignment 5                               MGT 6318                      Due Sunday, August 5

Formatting Notes:

• Choose a font style and size that can be read without causing undue eyestrain.
• Use 1.5 or 2 line spacing
• Be thorough enough to answer each question, but also strive to be concise. I estimate this assignment can be completed in 2 – 4 pages. Please DO NOT exceed 5 pages.
• As always remember to use APA formatting for in-text citations and for your reference list.
• Structure your paper in a manner that makes it easy to tell that you have addressed each question. You may use subheadings, question numbers, or copy/paste the questions for this purpose. Subheadings are my preference.
• I encourage the use of bullet pointed lists, tables, and figures where appropriate – these can be great ways to summarize information in an appealing format.

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Assignment:

Conduct a 5 Forces Analysis on the industry of your choice. Remember that a 5 forces analysis should be conducted at the industry level rather than at an individual company level. Your analysis should address the following questions:

• Who are the buyers and suppliers to this industry? Are these groups powerful or weak relative to industry incumbents, and why?
• Is the threat of new entrants high or low; what barriers to entry exist; is the threat of retaliation from industry incumbents high or low?
• Is the threat of substitutes high or low? Remember that a substitute can be an entirely different product or service which meets some of the same consumer needs that the industry’s products or services meet.
• How would you describe the level of competition between firms currently in the industry? What factors contribute to your assessment?
• TIP: If you are willing to continue working with the industry of the company you used in assignments 2 and 3, the information you gather for this assignment can also be used for your final assignment.