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How opinion leaders are identified in social media?
Influence impressions are primarily delivered by opinion leaders. Opinion leaders are defined as consumers knowledgeable about specific products, have a high level of involvement with such products and in general, they are social active and self-confident.
- How opinion leaders are identified in social media?
- What indicators are used to identify them?
- In your opinion, why celebrities like Kim Kardashian are considered the most influential celebrities in social media?