Explain the target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral). Show the perceptual map that you’d developed. Also, explain what is a perceptual map is used for. Explain why you placed each competitor where you did on the map.
I am needing some help on how to go about a PowerPoint presentation for my marketing course and appreciate any help I can receive on this. Attached are some documents and templates. Here is what needs to be included for this presentation:
Using the same company you chose for your Week 2 assignment, choose a SPECIFIC product or service the company offers on which to focus. Don’t just choose the company – you have to choose a specific product or service they offer, and base your project on that product or service. A service from my company that I chose to write about, which was Netflix, would be their “Video Streaming Service” offered to consumers. “Attached below is my document I researched and wrote up regarding Netflix”.
Identify the important attributes for your chosen product or service and select two of them, two key variables for your perceptual map.
Prepare a perceptual map for your chosen product or service and using a minimum of seven competitive products, rank each product on the two variables based on how they are positioned in consumers’ minds.
Explain why you placed each competitor on its particular spot on the map, and also explain how you might strengthen your chosen product/brand’s position in the minds of the target market.
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker notes (peer citations included) including the following:
Develop a Summary slide.
Explain the target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral).
Show the perceptual map that you’d developed. Also, explain what is a perceptual map is used for.
Explain why you placed each competitor where you did on the map.
Format your assignment consistent with APA guidelines. As explained in Week 1, all of your papers (and presentations) in this class should include a reference page (or in this case, a reference slide), including citations within speaker notes as giving a professional presentation.
*Side Note*: Attached below are three documents, a PowerPoint “Perceptual Map” template that is shown to give an idea of how the presentation should be setup, a “Five-Paragraph Tutorial” which is something we have to use within the PowerPoint Presentation and information I got from my college’s center for writing excellence site on how to setup the five-paragraph tutorial within the presentation, and my Week 2 word document titled “Elements of a Marketing Plan Report” assignment talking about the Netflix company.
Would appreciate if I can get a response on Monday, if possible and thank you!
APA format is required. References should be listed immediately after the question that is being answered. Each question lists a minimum number of unique scholarly references; the textbook is considered one unique….