Explain how your brand name fits: the target market, the product's benefits, and the customer's culture.


Your objective is to come up with a brand for your startup’s product. For this activity, you should:

  1. Come up with a brand name for your product. (Paragraph 1)
  2. Explain how your brand name fits: the target market, the product’s benefits, and the customer’s culture. (Paragraph 1)
  3. Describe the brand meaning you would build around this brand. (Paragraph 2)
  4. Share an example of how you would convey this meaning through brand storytelling. (Paragraph 2)

Make sure you provide enough detail to guarantee your audience understands what you mean and what you are recommending.

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