Discuss the different buying situations faced by organizational buyers. (b)What is: (i)Joint demand? (ii)Derived demand?

1. (a)What is a buying center?

(b)Critically discuss the different roles that members of the buying center play.

2. (a)Discuss the different buying situations faced by organizational buyers.

(b)What is:

(i)Joint demand?
(ii)Derived demand?

3.Discuss the differences between industrial and consumer goods with respect to channels and promotion related
characteristics.

 

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