Develop a bootstrapping marketing idea that will help promote a small business at a minimal expense

Week 5 Discussion

“Bootstrap Marketing and Advertising” Please respond to the following:

  • Using the Internet or Strayer databases, find three (3) examples of bootstrap marketing strategies. Next, develop a bootstrapping marketing idea that will help promote a small business at a minimal expense. Be creative and thorough in developing the idea for this implementation.
  • Assume you have an advertising budget of $1,500 to invest in a campaign promoting an upcoming “sale” or special event for your business. Your target customers are 25- to 45-year-old individuals with higher-than-average disposable income. Explain where you would invest your advertising budget and how you would generate free publicity to extend your advertising budget.


    Use the following chapter to help complete the discussion questions below. (NO REPEATING OF INFORMATION) (NO PLAGIARISM) (FOLLOW INSTRUCTIONS BELOW) please cite and add references from the book.

    1.(Respond back to question between 110-125 words) Workers experience frustration and decreased job satisfaction when it comes to absenteeism and heavy work loads for those left to do the work. How can we as managers motivate our employees and encourage them so that they know their value to the company? When employees feel that management supports and respects them, then sometimes this will cultivate a feeling of ownership of responsibility. It’s always worth a try to put a positive spin on situations, even though we know that there will continue to be challenges. A reason that both patient and employee satisfaction is important in health care is because hospitals’ reimbursement is affected by patient satisfaction surveys. Employee satisfaction is important in meeting regulatory requirements because for long term care the regulations are now specific about the need for employees to be less stressed.

    A couple of months ago I did a staff education about our Quality Assurance program at which time I assigned every facility employee to one of four quality teams. Each team is made up of employees from all departments, and all ranks of professionals. So, for example on one committee there would be someone from activities, a nurse, someone from dietary, housekeeping, and other departments. A mix of managers and workers comprise each team.

    I would like for ya’ll to take a look at one of the videos I showed our staff. I really like this one, and it went along with my meeting because all departments of a hospital are represented here as we view one particular patient’s experience. take a look please:

    For print of the audio, click on the closed caption icon on the bottom bar under the video screen.

    Now that you’ve seen the video, please begin a discussion. I’d like to think about all of the contributions of the entire team.

    2. )(Respond back to question between 110-125 words)Let’s think through some strategies a manager might use when expenses are steadily growing. One way that a business keeps expenses in check is to have a balance of both part time and full time employees.

    In thinking about part-time workers, from experience I know that part-timers can be beneficial to the organization when the part-time job is a good fit for the person. Also I’ve learned that when expenses start to climb and there are job openings, an organization can hire two part time people versus one full-time person with benefits and can save money by doing so.

    Research on part time employees is fairly limited, however available data suggests that part time employees, especially students, feel extremely invested in their jobs and find value in the experience they are receiving which motivates them to be more engaged (Sollitto, Martin, Dusic, Gibbons, and Wagenhouser (2016).

    Class: We know that a business benefits financially from employing part-time workers because there are little to no benefits which decreases expenses. What other advantages can you think of that would substantiate employing part-time workers? What disadvantages might there be? And, how would a business maintain a healthy balance between the number of full and part-time workers? Please discuss.

    Read Ch. 4 of Accounting: Tools for Business Decision Making (6th ed.).

    3.)(Respond back to question between 110-125 words)Chapter 4 gives us good information about the accounting cycle, and the steps that are taken from the initiation of a transaction through its inclusion on the organization’s trial balance report. There are times when the accountant must make adjusting entries; they are routine entries that are required in order that accounting provides a true pictures of a specific time period.

    Why are adjusting journal entries necessary? What would be the effect if a corporation failed to journalize and post adjusting entries? Please consider these questions and begin a

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