. Define the management decision problem confronting Melissa Marcello and Julie Litzenberger and a corresponding marketing research problem and show the linkages between the two. Cite source with in-text citations.

The research question is, “What still needs to be

known about the viewers and voters for contestants of the popular TV show American Idol?”

Given that the marketing research problem is to determine who the viewers actually are and their

motivations for voting for American Idol contestants.

Write a 3 to 5 Page paper (1000 to 1500 words) in APA format to answer the following question:

What is the demographic profile of the American Idol audience? . Below is a recommended

outline.

1. Cover Page (See APA Sample paper)

2. Introduction

a. A thesis statement

b. Purpose of paper

c. Overview of paper

3. Body

a. Define the management decision problem confronting Melissa Marcello and Julie

Litzenberger and a corresponding marketing research problem and show the linkages

between the two. Cite source with in-text citations.

b. Apply the components of the marketing research problem listed on PAGE 61 to suggest

what research can be done. Cite source within-text citations.

c. Describe key concepts to be used in the marketing research problem approach. Cite

source with in-text citations.

4. Conclusion – Summary of main points

a. Lessons Learned and Recommendations

5. References – List the references you cited in the text of your paper according to APA format.

(Note: Do not include references that are not cited in the text of your paper)

 

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