Critically discuss the different roles that members of the buying center play.

1. (a)What is market segmentation?

(b)Discuss the macro segmentation variables used to segment industrial markets.

(c)How are potential segments evaluated?

2. (a)What criteria do organizations use to select suppliers?

(b)Discuss the various methods used to evaluate supplier performance.

3. (a)What is a buying center?

(b)Critically discuss the different roles that members of the buying center play.

 

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