controlling the actions of suppliers and sub-contractors

Crisis Management55

Ethics, Chaos Theory & Trends

Case Study: Mini- Case – The Melamine Milk Crisis in Chin

 

1) In a narrative format, summarize the key facts and issues of the case. 400 words

 

2) Update the information in the case by researching it on the Internet. Focus your response on the specific issues in the case. 300 words

 

3) What steps should Fonterra have taken to prevent the crisis? Why? 200 words

 

4) What is the responsibility of a company, such as Fonterra or BP, in controlling the actions of suppliers and sub-contractors? 200 words

 

5) Assume that you are the Chief Ethics Officer for Fonterra. How do you rebuild the trust and reputation of the company? 300 words

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