concepts and theories

BUSM4692 Managing International Business Responsibly

Assessment 2 – Essay guidance

This assignment is an opportunity for you to explore the CSR work of one international company in depth, and to evaluate this with reference to some of the core ideas, concepts and theories already presented in this course.

PLEASE NOTE: This is an academic essay not a report (Please see guidance on how to write an academic essay that was posted in the Assessment 1 folder on Canvas).

PLEASE NOTE: You can NOT use any garment/footwear sector company as your case study.

Your essay should include the following sections:

1.Title page (title of your essay, your name, student number, and word count)

2.Introduction – give a brief overview of what your essay is about and your key findings and recommendations.

3.Overview of your chosen company (choose an international business)

4.Analysis and evaluation of the CSR work of your chosen company. Please make sure you cover both the sections below (you can do these separately or integrate them):

Describe and explain the CSR work of the company you have chosen

-Use company websites and reports to describe and explain the main CSR work done by your chosen company. You might also find it helpful to explore any evidence you find about the company’s reason for doing CSR work, and the rationale given for the particular approach to CSR taken. For example, the company might tell you why it is addressing the issues that it covers.

Evaluate the CSR work of this company

This is an opportunity for you to evaluate the CSR work of your chosen company by demonstrating some of what you have learnt in this course. Use the following to help you to evaluate the company’s work on CSR:

-Core concepts and theories from this course.

-The CSR literature (including on the relevant sector or company)

-Reference to wider CSR initiatives

-Media reports, and critiques from various stakeholders (including NGOs and unions).

For example, you might use Crane et al.’s ‘Core characteristics of CSR’; Schwartz and Carroll’s three-domain model; stakeholder theory; and/or the GRI reporting criteria to help you evaluate what is good about the approach taken by the company, and what is missing, and what it could do better.

Does the company’s CSR work appear to address its core social and environmental impacts, and its key stakeholders?


Based on the analysis and evaluation you have done (in part 4), you need to provide some recommendations as to how you think the company could improve its CSR work. You must clearly explain and justify your recommendations with reference to your evaluation in part 4.

6.Conclusion – briefly summarize what your essay has covered, your findings and your recommendations.

IMPORTANT: You must use at least eight academic reference, as well as core readings for the course – references are not included in the word count. Marks will be deducted if the sources of information used in your essay are not included (you should use in-text citations throughout your essay). If the minimum reference requirement is not met you will lose marks from the first marking criteria ‘Evidence-based analysis (30%)’ as well as the final marking criteria ‘Quality of research and referencing (15%)’ (see marking rubric).

Word count: 2,500 words, +/- 10% (references excluded)

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