Compare and contrast customer loyalty and customer satisfaction.

When a customer continually returns to a given company because of satisfaction, we call that customer loyalty. Conduct research and prepare a one page paper that addresses the following:

  • What does customer loyalty mean to you?
  • Compare and contrast customer loyalty and customer satisfaction.
  • Think back to your own personal experiences with customer loyalty. Explain one situation that really stands out. What makes you loyal to that company, product, service, etc.?
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