Analyze opportunities and threats facing a product in the external environment

  • Competency 2: Integrate fundamental principles and applications of marketing to address business problems.
    • Analyze strengths and weaknesses of a particular product from an internal perspective.
    • Analyze opportunities and threats facing a product in the external environment.
  • Competency 4: Integrate marketing analyses into general business management planning and decision making.
    • Explain the strategic vision of a company, including its product lines, markets served, and methods of differentiating itself in the marketplace.
    • Describe a product, including the customer needs it meets.
    • Justify a change in marketing strategy for a product.
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