A lot of Internet advertising is priced based on click-through activity. A consumer is shown an ad on a host website based on search words someone enters in a search engine. If a consumer clicks directly on the ad, the ad is considered effective and the advertiser must pay the host website for the ad. However, research reveals that while all consumers do not click on the ad, many do visit the advertiser’s site by entering through the company’s URL. So, as the manager of research, you have been tasked to determine if non-click-through ads displayed on your host website were actually effective in getting a prospect to an advertiser’s website.Briefly describe how you will conduct the research study.Briefly explain why that strategy is the best one to use for this research project.

  1. A lot of Internet advertising is priced based on click-through activity. A consumer is shown an ad on a host website based on search words someone enters in a search engine. If a consumer clicks directly on the ad, the ad is considered effective and the advertiser must pay the host website for the ad. However, research reveals that while all consumers do not click on the ad, many do visit the advertiser’s site by entering through the company’s URL. So, as the manager of research, you have been tasked to determine if non-click-through ads displayed on your host website were actually effective in getting a prospect to an advertiser’s website.Briefly describe how you will conduct the research study.Briefly explain why that strategy is the best one to use for this research project.
  1. Based on an analysis of the last three months’ sales, your supervisor, Jimbo, has reported that sales of beef products have declined in the restaurant, and as beef entrée sales have declined, so have profits. Jimbo believes that beef sales have declined due to several media stories reporting E. coli contamination was discovered at area grocery stores. So, Jimbo wants you to research other restaurants in the area to find out if they have also experienced a decline in beef sales.Briefly describe how you will conduct the research study.

Briefly explain why that research strategy is the best one to use for this project.

  1. Correlation does not always imply causation.Provide a specific example to prove that this statement is true.
  1. In your words, briefly explain how qualitative research differs from quantitative research.

Use the industry where you work or last worked to provide a specific example of a research project that would be a good research project.

  1. Qualitative research study for the industry:

Type your two to four sentence answer here in sentences and in paragraphs.

  1. Quantitative research study for the industry:
  1. You are a researcher who works for an IT company and have been tasked with studying the efficiency of the workers.State the specific points that you will measure in your study.
  1. Briefly describe how you will conduct the research study.

Briefly explain why those points are important to research for a study on job efficiency.

Type your two to four sentence answer here in sentences and in paragraphs.

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