Main Social Marketing
Please make sure campaign that you use for theories and examples in Australia and non-profit, just as social marketing, not commercial marketing campaign. You can use one theory and many examples to apply with it.
This is a book that you need to use theories as your main reference “Lee, N.R. & Kotler, P. 2012, Social Marketing: Influencing Behaviors for Good, 4th edn, Sage Publications, Thousand Oaks, California.”…………..
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