Food safety and the consumer
“Food Safety and the consumer”
Q.1. Describe the process by which risk are perceived and then translated into behavioral decisions when purchasing food for yourself, for children below the age of 11, for the elderly or for visiting friends to the house. 1000 words
Q.2.from your knowledge of the components of the “marketing mix” and the “macro marketing environment”, critically analyse the features of each and briefly suggest how they might,(or might not) be of use to a marketer in persuading consumers to reduce their consumption of sugar.
Briefly discuss whether the concept of market segmentation might be useful in this task.1000 words
Q.3. Critically discuss food analysis techniques related to food safety. Using 4 examples showcase the relevance of different analytical methods in the area of food safety. 1000 words.